RETAIL

HARVEY NICHOLS - MENSWEAR

A London iconic landmark, the brand flagship is a social meeting point and retail playground for the style-conscious and discerning customer. As a first step of an ambitious store master plan, the two main lower-ground levels had to become the absolute expression of what luxury stands for today and reimagine the HN shopping experience for their male fashion customers.

The configuration of the space presented an immediate challenge in the dynamics of the customer journey. Individual rooms, different in format and interlinked through thresholds present an invitation to explore a sequence of different experiences, creating a collection of specialised boutiques. A departure from a predictable ‘shop within shop’ framework, so common to department stores these days, the new boutique style rejects formality in its eclecticism using alternative ways to present the exciting offer.