RETAIL
SIGNATURE - HARRODS OWN LABEL
To commemorate 175 years of the iconic Knightsbridge store, Harrods unveiled a new iteration of its Signature own-label collection, reflecting the brand’s distinctive style and exceptional luxury quality. Virgile + Partners reimagined the existing space to harmonise with the elevated collection, blending high functionality with a refined emphasis on visual display, thoughtfully curating each department to showcase the various categories with elegance and precision.
CLIENT
Harrods
LOCATION
Knightsbridge - London
YEAR
2024 - ONGOING
Ewald Damen, Creative Director at Virgile + Partners said:
“Harrods’ Signature Own Label embodies a new standard of style and elevated luxury, set within an environment defined by meticulous attention to detail. This dedication is reflected not only in the considered design of the furnishings but also in the artful visual merchandising and product display.”
OTHER PROJECTS
Third Space
Mayfair Club
InterContinental
Düsseldorf