RETAIL
GROUND FLOOR ACCESSORIES ROOMS
Harrods new Fashion Accessories Luxury Rooms as reimagined by Virgile + Partners presents an elegant, sophisticated shopping experience connecting customers to the luxury brands they love and re-introducing the original Edwardian architectural splendour whilst providing a controlled framework for the careful insertion of brands such as Prada, Gucci, Saint Laurent Dior and many others. One of the most impactful design elements of the scheme is the beautiful Italian marble slabs, with a defined colour for each designer accessories’ room, giving variety to customers’ visits and inviting them to explore further.
CLIENT
Harrods
LOCATION
Knightsbridge - London
YEAR
2020-21
Ewald Damen, Creative Director at Virgile + Partners said:
“Reviving the Edwardian splendour of Harrods’ original rooms asked for a careful restoration and enhancement of the original architectural style. Lighting, colour and materials characterise each of the rooms and once complete, visually connect all the Brompton Road rooms. Reinstating the historical detailing and introducing a classic and timeless design that carefully incorporates a selection of strong contemporary and luxury brands.”
OTHER PROJECTS
Third Space
Mayfair Club
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Düsseldorf