RETAIL
BLOOMINGDALE’S
MEN’S SHOES & ACCESSORIES
Virgile + Partners were commissioned to create a new contemporary menswear concept for one of the world’s most renowned luxury department stores. Located within an expansive and open oval space at Dubai Mall, the multi-category zone is meticulously designed to elevate the customer journey, placing a strong emphasis on visual merchandising in a modern aesthetic. The design pays homage to Bloomingdale’s iconic Art Deco heritage, seamlessly integrating the signature black and white palette for a distinctive, sophisticated ambiance.
CLIENT
AL TAYER
LOCATION
Dubai UAE
YEAR
2023
Ewald Damen, Creative Director at Virgile + Partners said:
“The men’s shoes and accessories anchor site serves as a focal point within Dubai Mall, featuring an open, circular layout that presents unique design challenges. Our approach thoughtfully embraced the existing architecture, incorporating fragmented circular overlapping walls within the floor plan to maintain an open flow while elegantly defining distinct departments through these statement architectural elements.”
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