RETAIL
BLOOMINGDALE’S BED & BATH
The Bed and Bath area within Bloomingdale’s Dubai home store captures the refined elegance of the iconic New York flagship’s renowned Art Deco style. The signature black and white palette is thoughtfully paired with softer hues and flowing architectural lines, highlighting each product category while creating a harmonious balance between distinct areas and an intuitive sense of fluid movement throughout the space.
CLIENT
AL TAYER
LOCATION
Dubai UAE
YEAR
2023
Ewald Damen, Creative Director at Virgile + Partners said:
“.Our design concept of fluid, gentle forms and soft curves reflects the essence of the bedding and mattress category, seamlessly balanced by a more linear architectural approach in the bath area. The Art Deco Bloomingdale’s style is subtly contrasted with the bath area defined by a striking ceiling feature, adding a sophisticated focal point to the space.”
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